Stephen Rees’s blog

Not all Apples are green

Posted in computers by Stephen Rees on April 4th, 2007

Comment is free: The Guardian

Now this is something I would like to see covered in one of those “I’m a Mac” ads.

Image for Apple has always been paramount - and part of “cool” should be responsible shouldn’t it? Wouldn’t you expect every Mac user to have a blue box within easy reach of their Mac? If you live in a loft (recycled industrial building) working from home (no commuting) on ideas and concepts (no nasty industrial wastes there) on your desk (made from a recovered flush door on two old filing cabinets) with the cool compact fluorescent desk lamp, would you want the worry that your urge to keep au courant with the latest Jobs creation will actually create jobs for kids in Asia pulling chips off your old mother board?

UPDATE Indeed thanks to stumbleupon I have now found a campaign to make Apple greener.

One Response to 'Not all Apples are green'

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  1. Stephen Rees said, on May 3rd, 2007 at 8:17 am

    Steve Jobs responds to criticism

    http://www.apple.com/hotnews/agreenerapple/

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